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Petra Labs' Newsletter

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Everything we have published, newest first.

You're Invited! Creator campaigns that keep working in AI search

You're Invited! Creator campaigns that keep working in AI search

A live webinar with AJ Eckstein of Creator Match and the Petra Labs team, Monday, Nov 9 at 12:30 PM ET.

Nov 2, 2026

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1 min read

You're Invited! A new influencer marketing playbook for AI search

You're Invited! A new influencer marketing playbook for AI search

A live webinar with Kaleigh Moore and the Petra Labs team, Wednesday, Oct 28 at 3:00 PM ET.

Oct 27, 2026

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1 min read

Petra Labs now tracks Instinct and Muse

Petra Labs now tracks Instinct and Muse

Two personal agents are shopping for your customers this holiday season. Here's how we're measuring them.

Oct 22, 2026

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1 min read

You're Invited! Advanced workshop: finding AEO strategies in your citation data

You're Invited! Advanced workshop: finding AEO strategies in your citation data

A live workshop from the Petra Labs team, Wednesday, Oct 14 at 2:00 PM ET.

Oct 12, 2026

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1 min read

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Petra Labs' Newsletter

How do AI answers decide which brands to recommend? What we're seeing in AI search across the brands we work with, including Zapier, Novig, Rippling and Four Seasons.

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