YOU'RE INVITED!

Hi {{first_name|There}},

Tomorrow, Petra Labs is hosting a live webinar on how AI answer engines decide which people to trust.

When a model builds an answer, it leans on named experts whose credibility it can check across independent sources. That makes influencer and expert programs a direct input to your AI visibility. CPC, views, impressions and click-through rates don't measure that part of their value.

In this session, we'll share Petra Labs citation data on employee and creator content across LinkedIn, YouTube and Reddit: how often it gets cited, and where it shows up next to brand-owned pages. We'll also walk through turning your in-house team into creators and working with outside influencers and thought leaders, with real customer case studies along the way.

We're joined by Kaleigh Moore, a B2B content strategist who helps SaaS teams get cited more often in AI search. Kaleigh created the Source Signal Stack, a framework for building AI visibility through named human experts, and writes Context Window, a weekly newsletter on AI search.

We'll close with a live Q&A, so bring your questions.

See you tomorrow,

Ramie Khoury
Co-founder & COO, Petra Labs